Web Design II (L02 Strategic Brief)

Project Definition

• The project is to redesign a commercial website.

• To redesign Goodday's website.

• To improve the interface design and better site navigation.

Current Site’s Analysis Goals

• This site should give more time to user to experience the site by its navigations

• The Product overview and Company background should be improve.

• More banners to attract audience (Such as current events).

• Get more sales via online.

Client’s Analysis

• A group specialised in the manufacturing and distribution of fresh milk, dairy products and health beverages in Malaysia.

• Mission - Is to be consumers' preferred choice for dairy products and health beverages in Malaysia.

• USP - Goodday, Daily Fresh and Mr. Farmer, all which had become trusted household brand in Malaysia.

Short & Long-term Site Goals

• Long term - This site and company must get trusted and recognize by other parts of the region as one of the best product.

• Short term - Should improve user experience of this site through products and nutritions as interesting as possible and tidy arrange.

Target Audience

• Family (Mainly married family)

• Supplier

Competitor Analysis

• Tidy (There's focus point)

• Good Hierarchy of typo.

• Good navigation throughout the site.

• Interesting Interface + Animations.

Idea & Concept Implementation

• The redesign site, I will make it more user-experience site.

• Layout - By exploring the farm and understand the environment of it.

- Will make it more space to breath in the site itself.

• Color - I will use mostly milky color.

• Design - Illustrated with vector and added some photoshop brush effects.